My Services
I don't offer packages. I offer partnerships. Every engagement starts with a real conversation about where you are, where you want to go, and what's actually standing in the way. The three services below are frameworks — what we build together depends entirely on what you need.
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Clarity on what your brand is, who it's for, and how to communicate it — consistently, across every channel.
What it is: A focused 2–3 week engagement for founders and creative brands who have a strong product but unclear or inconsistent positioning. We go deep on your audience, your differentiation, your voice, and your competitive landscape — and you leave with a strategic framework you can hand to your designer, copywriter, or marketing team and actually use.
What’s included:
Target audience definition
Brand positioning and differentiation statement
Core messaging pillars
Competitive landscape analysis
Brand narrative direction
Written positioning framework ready to deploy across marketing, website, partnerships, and growth
Investment: Fixed fee scoped per project.
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Turning a beautiful physical experience into a compelling digital one — so your content finally reflects what you've actually built.
What it is: For hospitality and lifestyle brands where the gap between how the space or product feels in person and how it looks online is costing them. I audit your current content, develop your editorial direction, and give you a clear framework your team can execute — so your Instagram, website, and marketing finally feel as alive as the room you've built.
What's included:
Content audit of current social, website, and photography
Editorial direction — what your content should feel like, not just look like
Content pillar development and recurring format strategy
Caption voice guide with specific examples in your brand's register
Photography direction — what to shoot, how to shoot it, how to source it
Posting cadence and format recommendations
Optional: monthly oversight retainer to review content before it goes live
Investment: Fixed fee scoped per project. Monthly retainer optional.
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The structure behind the vision — revenue clarity, operational systems, and a growth roadmap so the business can actually scale.
What it is: For founders and early-stage brands in hospitality, food, and lifestyle who have something real but need infrastructure around it. This service clarifies how your business operates, communicates, and generates revenue — so you can move from scrappy to sustainable without losing what makes you special. Every engagement is scoped specifically to where you are and what you need most.
What's included:
Business model and offer refinement
Revenue stream and pricing clarity
Partnership opportunities and outreach strategy
Internal workflows and operational systems
Communication structure — internal and external
Client or customer journey mapping
Growth roadmap with clear priorities and sequencing
*scope varies by engagement
Investment: Fixed project or 90-day engagement.
How We’ll Work Together
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01 — Discovery Call
A free 30-minute conversation to understand where you are, what you're working on, and whether there's a genuine fit. No pitch, no pressure — just a real conversation.
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02 — Proposal
Within 48 hours of our call, I'll send a one-page proposal outlining what I understood about your challenge, what I'd do specifically, what you'd have at the end, and the investment. Clear, simple, no surprises.
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03 — The Work
Once you're in, we begin. Every engagement is structured around your specific needs — with regular check-ins, clear deliverables, and direct communication throughout. You always know where we are and what's coming next.
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04 — The Outcome
You leave with something concrete and usable — a framework, a strategy, a roadmap — not a deck that lives in a folder. The goal is clarity you can act on immediately.
Every engagement starts with a conversation.
If you're ready to have one, I am too.